January 20, 2015

“Thanks for asking”: Marshawn Lynch, accidental PR genius

Never thought I’d say this as a current PR professional and ex-journalist, but I actually like Marshawn Lynch’s media strategy:  lack of availability, one-word answers, general disinterest in talking to reporters. Not a football […]

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November 11, 2014

How NOT to pitch your story

It’s been a long time since I was a reporter. But I still remember the various ways PR folks would pitch stories to me – occasionally pretty good (which is to say, effective), […]

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October 4, 2014

They want to talk to you: Tips for your next media interview

The media wants to talk to you, and why not — you’re an expert! (Aren’t you? Of course you are.) Coverage is great, but interviews can be a little nerve-wracking, especially if you […]

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September 2, 2014

Want to stand out from competitors? Use PR.

We sometimes hear from prospects and friends some variation on this theme: “Why is Competitor X getting all media coverage? They don’t deserve it any more than we do.” You know, they’re right. […]

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