By the numbers: why email marketing makes sense

What’s the first thing you do to start your workday? For most everybody, the answer is “check my email.” That’s what makes email marketing a strategy that companies ignore at their own peril. Here are some eye-opening statistics that demonstrate the value:

·                  It’s how people want to be contacted   72% people prefer to receive promotional content through email, notes MarketingSherpa, compared to just 17% who prefer social media

·                  It’s a habit … for just about everyone   Employees spend an average of 13 working hours each week in their email inbox, according to research by McKinsey & Co.

·                  It reaches your audience on all devices   88 percent of smartphone users actively check email on their phones, according to Pew Research, which makes email more popular than any other app for both iPhones and Androids

·         It’s vital to any communications plan   87% of marketers use email campaigns to nurture their audiences, per CMI, and McKinsey & Co. found that email is 40 times more effective at acquiring new customers than Facebook or Twitter.

In fact, email marketing can define your brand, keep you top of mind with customers, introduce products, cross-sell, and much more. Want to have a talk? Schedule a consultation today.  

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