In 2011, JekkoUSA asked Beeler to boost visibility of the Jekko minicrane, a great product in the crowded U.S. marketplace for smaller cranes. We began by crafting messages that set Jekko apart from its competitors. We also developed an ongoing marketing and PR platform for Jekko: media outreach, email marketing, collateral materials, trade advertising, photography and more. The result? More than a dozen feature articles in national trade magazines, “Best in Show” recognition at Glass Build America, revenue growth for the Jekko brand and a growing reputation as a key authority on minicranes.