TRANSGARD SYSTEMS: Building an energy industry brand

TransGard Systems manufactures a unique product that deters squirrels, snakes and other climbing animals from entering electrical substations. The company’s a major success—they’ve installed their fencing at 2,500 substations in North America—but until a few years ago had no formal public relations plan. Beeler has helped them develop and execute a strategy: coverage in their industry’s major national publications, revamped web content, consistent enews marketing and creation of unified, effective collateral. The result: a higher industry profile for TransGard that has supported growth and expansion.